Don’t use AI generated images, as they can look uncanny and unprofessional.
Imagery
Use imagery that…
- Is clean and high resolution
- Primarily uses cool color tones
- Does not compete with text
- Has breathing room, and is not too busy
Device Mockups
- Use low-detail devices. Use a neutral color for the device, such as black or white.
- Avoid screen highlights or glare that distract from the information on screen.
- Use soft shadows to give the device a natural surface to imply it’s interaction with the space.
Don’t use images that are too busy, particularly when paired with text.
Don’t use warm toned images, as these will clash with our cool toned color scheme.
Don’t use cartoonish or heavily stylized illustrations