Sherpa AI

Mascot

The Sherpa Mascot may be used in conjunction with marketing materials regarding Sherpa AI. Specific orange colors may be used to help the product marketing stand out. These colors can be used alone or with the DEP blue.

Sherpa Mascot

#fcbe39

#ef9614

#d8640e

Color Balance

Any sherpa orange, DEP blue, and neutral colors must be used in a 70/20/10 split in order to create a good hierarchy system. Colors should not be used in equal amounts.

Color Balance:

70% orange, 20% gray, 10% blue
70% blue, 20% gray, 10% orange
70% gray, 20% blue, 10% orange
70% gray, 20% orange, 10% blue
Sherpa design with more orange than blue

Treat one color as the accent color by having more of one color than the other.

Sherpa design with arrows that are equal amounts blue and orange

Don’t use the orange and blue in equal amounts.

Illustrative Elements

Simple illustrative elements may be used for backgrounds or infographics to compliment the illustrative style of the mascot.

Sherpa LinkedIn header with a glowy and tech themed background
Example of a Sherpa social post with a circuitry background

Poses

Sherpa waving
Sherpa pointing left
Sherpa pointing right
Sherpa with his hand on his chin thinking
Sherpa sighing
Sherpa happy
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