Typography

Primary Font

Pragmatica should be used in most cases as the bolder, most prominent font.

Pragmatica font weights

Secondary Font

Secondary font is MUST be used on websites and Google tools. These include Google docs, Google sheets, Google slides, and DEP corporate websites. Work Sans may also be used as a secondary font for body copy and subheaders

Google Fonts Download Page
Work Sans font weights
Text with a harsh drop shadow versus text with a soft subtle shadow over an image

Do not apply harsh drop shadows to typography. Soft shadows may be added behind text to increase legibility over photos, but they should be well blended into the background.

Dealer eProcess written out in off brand fonts

Do not use alternate fonts

Typography with too many colors and styling variations versus typography with only 3 style variations

Don’t use over style typography. Styling should be consistent and show clear hierarchy.

Typography that is very tight and hard to read versus typography that has more spacing between each section

Don’t cram typography together. Allow space for breathing room around the text, and in the line height