Blue should be used as the main brand color, with green serving as visual accents. Salmon should be used very rarely in situations with dense information, such as infographics or presentations. If all 3 colors are used simultaneously, blue should be used for around 70% of the colored area, green for about 20%, and salmon for about 10%.
#0D7BFF
#00F1AC
#FF5A54
Use the provided set of neutral colors to maintain the overall cool toned color palette.
#000000
#141416
#26272B
#38393F
#60636D
#9599A3
#C2C7D3
#DADFE8
#EDF0F4
#FFFFFF
Tints and tones should be used when further color variation is required, or when the primary colors are hard to see (for example, blending in with a background image)
#114078
#104F9A
#0F5DBB
#0E6CDD
BASE
#2390FF
#1CA4FF
#3EBAFF
#61D1FF
#008461
#009F74
#00BB87
BASE
#73FFDA
#89FCE0
#B6FFF1
#CC3737
#E64946
BASE
#FF7673
#FF9696
CMYK swatches must be used for any print collateral such as fliers, brochures, business cards, backdrops, etc.
CMYK
(85, 50, 0, 0)
CMYK
(75, 0 , 75 , 0)
Pantone
285C
Pantone
285C
Ensuring color combinations match WCAG standards is important for accessibility and ease of reading for all users. In some specific cases, contrasts that fall below a AA standard may be used. It is recommended to use the designers judgement above all.
*Only bold weights above 20px font size.
Contrast ratios are intended to be used as general guidelines. User designer’s discretion as needed. In some cases, if a contrast ratio fails, using a bigger and bolder font may be legible.
Don’t use small, thin colored text. If colored text is needed, ensure it is large or bold enough to be legible.
Don’t use incorrect colors. Exceptions can be made when cobranding with another company, such as Amazon or Google.
Don’t use green or salmon as predominant colors. These should only serve as accent colors .
